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⏳ When Do Your Cosmetics Expire After Opening?

The open-jar symbol tells you how many months a product stays safe after opening — here we work out the exact date.

The open-jar symbol 🫙 with a number and M (e.g. 12M) means months after opening. If your product has it, enter it — it is the most accurate.

Typical shelf life after opening

ProductAfter opening
Mascara3 months
Liquid eyeliner3 months
Eye / brow pencil12 months
Powder eyeshadow12 months
Cream eyeshadow6 months
Liquid foundation12 months
Concealer12 months
Powder / powder blush24 months
Cream blush / bronzer12 months
Lipstick12 months
Lip gloss12 months
Vitamin C serum3 months
Retinol / retinoid6 months
Serum (hyaluronic, niacinamide…)6 months
Moisturizer (jar)6 months
Moisturizer (tube / pump)12 months
Eye cream6 months
Face cleanser12 months
Toner / micellar water12 months
Sunscreen12 months
Nail polish12 months
Perfume36 months

📝 How this tool was built

The durations are the typical values per category based on the Period-After-Opening (open-jar) symbol required by EU cosmetics law for products lasting under 30 months, together with the US FDA advice to replace eye mascara every 3 months.

Why are eye products shorter?

Eyes are sensitive to bacteria, and mascara and liquid liner get contaminated with every use — so they last only about 3 months.

Why do vitamin C and retinol last less than other serums?

They are unstable molecules that oxidise with air and light, losing potency even if they have not “gone off”.

Note

If your pack shows a different number, the printed number wins — it is based on the manufacturer's stability testing for that exact product.

🩺 Prepared by the EME Medical medical team · medical review pending
Sources: Regulation (EC) No 1223/2009 on cosmetic products, Art. 19 (PAO) · U.S. FDA — Shelf Life and Expiration Dating of Cosmetics
This tool is for education only and does not replace a medical consultation — doses and plans are set after examination.

Frequently asked questions

What does 12M on a cream jar mean?
The open-jar (PAO) symbol shows how many months a product stays safe and effective after opening — 12M = 12 months. It is mandatory on cosmetics in the EU.
How long does mascara last after opening?
About 3 months. Every pump of the wand introduces bacteria, raising the risk of eye infection after that.
Is the expiry date the same as the period after opening?
No. The expiry date applies to the sealed product; the PAO starts when you first open it. Use whichever comes first.
How can I tell a product has gone bad?
A change in smell or colour, separation, clumping, or new itching or redness — throw it out even if the period has not ended.
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